September 13, 2018

Who is a Web Designer ?

What is the difference between a web designer and a web developer ?

Web designer and web developer are positions that are often used interchangeably, but which are significantly different from each other, both in terms of skills, scope of work, and execution.

A website designer,

is someone with the technical knowhow of how to create a graphic representation of a website, taking in to consideration the target user base, to ensure that the website performs better than its competitors in the same industry.

A website developer

web developer


on the other hand possesses the technical skills (CSS, PHP, C+, HTML, etc.) with which to make the designs of the website designer a reality.

In details, a website designer does the following:

An expert in website designing software

A good website designer is one who is abreast with the latest technological trends, with respect to best, most popular, and most efficient website designing software in the market. Given that a huge number of website designers work as freelancers, an understanding of popular software such as Photoshop, Dreamweaver, etc, is necessary, so as to be able to work on shared design projects, as well as deliver files in a format that can be easily modified by others.

Design appealing websites

Web designers are professionals in understanding cooperate identities, and being able to communicate corporate values and services through the right color and pattern mix. They know that the colors that will work for a teenage website, won’t necessarily work for the banking sector, and combine all of these data and internet users statistics to design the most appropriate type of website, that will be seen as beautiful by those visiting the website. A website designer is therefore a master of colors.

User friendly designs

User friendliness refers to the ease with which an average person can accomplish a given task within a particular website. It is the job of the website designer to graphically come up with a site that is not only beautiful, but which can also be easily navigated. Users often get bored after the first few seconds on a website that looks like a labyrinth, with little or no coherency in transition. The lesser time visitors spend on a website, the lower the ranking of the site on SERPs, leading to a loss in conversion. This is exactly what a website designer seeks to combat.

Landing Page Strategy

The landing page is the perhaps the single most important page of every website. It should give every visitor an idea of what the entire website is all about. Website designers have the technical and communication skills with which to understand a business’ key offerings and strengths, incorporating them in to a landing page strategy that will make visitors inquisitive to know about the website, thereby leading to an increase in website dwell time, which is good for both ranking and conversions.

Excellent communication skills

Given that a website developers job is based on the designs of a website designer, it is critical to the accomplishment of a website, that the website designer be able to communicate the graphics on his mockup in a such a way that the website developer can understand. Miscommunication may lead to more lines of codes, which may go increase a website’s load time. To be able to develop a website efficiently, and deliver on time, it is important that the website designer be able to communicate his vision effectively.

Here some of our latest works online:

Since 1995 we design about 2.000 websites, every website is taylor made, 100% made in italy design fron native italian artists and Web Designers > Made in Italy luxury furniture

Casa di Cura > Private Hospital > Online music magazine

Laboratorio Lari > blood analysis laboratory

and many others…

This post is also available in: itItaliano (Italian)

Tagged: , , , ,

DARWIN Creative Agency