Who is a Web Designer ?

What is the difference between a web designer and a web developer ?

Web designer and web developer are positions that are often used interchangeably, but which are significantly different from each other, both in terms of skills, scope of work, and execution.

A website designer,

is someone with the technical knowhow of how to create a graphic representation of a website, taking in to consideration the target user base, to ensure that the website performs better than its competitors in the same industry.

A website developer

web developer


on the other hand possesses the technical skills (CSS, PHP, C+, HTML, etc.) with which to make the designs of the website designer a reality.

In details, a website designer does the following:

An expert in website designing software

A good website designer is one who is abreast with the latest technological trends, with respect to best, most popular, and most efficient website designing software in the market. Given that a huge number of website designers work as freelancers, an understanding of popular software such as Photoshop, Dreamweaver, etc, is necessary, so as to be able to work on shared design projects, as well as deliver files in a format that can be easily modified by others.

Design appealing websites

Web designers are professionals in understanding cooperate identities, and being able to communicate corporate values and services through the right color and pattern mix. They know that the colors that will work for a teenage website, won’t necessarily work for the banking sector, and combine all of these data and internet users statistics to design the most appropriate type of website, that will be seen as beautiful by those visiting the website. A website designer is therefore a master of colors.

User friendly designs

User friendliness refers to the ease with which an average person can accomplish a given task within a particular website. It is the job of the website designer to graphically come up with a site that is not only beautiful, but which can also be easily navigated. Users often get bored after the first few seconds on a website that looks like a labyrinth, with little or no coherency in transition. The lesser time visitors spend on a website, the lower the ranking of the site on SERPs, leading to a loss in conversion. This is exactly what a website designer seeks to combat.

Landing Page Strategy

The landing page is the perhaps the single most important page of every website. It should give every visitor an idea of what the entire website is all about. Website designers have the technical and communication skills with which to understand a business’ key offerings and strengths, incorporating them in to a landing page strategy that will make visitors inquisitive to know about the website, thereby leading to an increase in website dwell time, which is good for both ranking and conversions.

Excellent communication skills

Given that a website developers job is based on the designs of a website designer, it is critical to the accomplishment of a website, that the website designer be able to communicate the graphics on his mockup in a such a way that the website developer can understand. Miscommunication may lead to more lines of codes, which may go increase a website’s load time. To be able to develop a website efficiently, and deliver on time, it is important that the website designer be able to communicate his vision effectively.

Here some of our latest works online:

Since 1995 we design about 2.000 websites, every website is taylor made, 100% made in italy design fron native italian artists and Web Designers

Barlozzini.com > Made in Italy luxury furniture

Casa di Cura Liotti.it > Private Hospital

InternetOfMusic.com > Online music magazine

Laboratorio Lari > blood analysis laboratory

and many others…

What is WordPress Hosting ?

What is WordPress Hosting ?

As explained in our previous article, web hosting is the act of renting an online space in which to store your website files, so that they can be accessed from all over the world upon typing in a specific domain name in to a browser. In the early days of the internet, web developers spent long periods of time, learning different programming languages, as this was the only way through which websites could be built. However, the increase demand for websites and blogs in the late 20th and early 21st centuries caused technological companies to begin thinking of more innovative and easy ways of building a website. This resulted in the development of several Content Management Systems (CMS), the most prominent of which is WordPress.

What then is WordPress Hosting?

wordpress logo smallWordPress hosting is the act of renting an online space in which to store the files of a website/blog built with the WordPress CMS. Just like other hosting options, WordPress hosting also comes with a variety possibilities: free hosting, shared hosting and dedicated WordPress hosting. We will now explain each of these WordPress hosting options in details.

Free WordPress Hosting

Why in the world will WordPress Hosting be free? To answer this question, we will have to begin from what WordPress is. WordPress is an open source website building technology. This implies that people from all over the world can access and modify it to suit to their specific website design needs. In line with this open source mentality, and in a bid to give more people a foretaste of the platform (in the hope that they will subsequently upgrade to a paid option), WordPress.com gives users the option to build blogs on the platform and host them for free. But there is a catch.

Domain name limitation: When you build and host a website on a wordpress.com, the domain name of the site will have to end with wordpress.com. For example, if you wish for your domain name to be darwin.it, this will be impossible under the free WordPress hosting option. It will have to be darwin.it.wordpress.com, which could be really annoying because most people hate typing in long domain names.
But it is not all bad news. Hosting a website for free on wordpress.com does come with some advantages. To begin with, it gives you access to an extensive library of free website themes and plugins to help you customize your site. Hosting for free on wordpress.com also means you will have unrestricted access to their customer service. Finally, it is a less expensive way through which to have an understanding of how the WordPress CMS works. If you love what you have built under the free hosting, and will like to make it unique, there is always the option to upgrade to paid hosting plan. Once you do this, it will then be possible to take away that annoying wordpress.com extension from your domain name.

Shared WordPress Hosting

Shared WordPress hosting is one of the most common ways through which WordPress websites are hosted. Using this method, you will have to begin by purchasing a domain name from one of the numerous online websites selling them. Next, you will then have to buy some hosting space from an online webhosting solution provider. This stage is important, because you often than not will have a couple of options to chose from (different bandwidths, server space, number of website visitors, etc.). Make sure to chose a plan that is most appropriate for you. Using your hosting login information, sign in to your hosting dashboard and install WordPress CMS. All you have to do now is build your website using the CMS.

Using shared WordPress hosting has a couple of drawbacks.

1. Your website will be hosted on the same server as other websites, which could have a negative impact on your website’s speed.
2. If one of the websites on your shared server has a problem, it could potential affect all the other sites hosted on the server.
3. You will have to manually install any WordPress updates, as well as manually backup your website at regular intervals.

Dedicated WordPress Hosting

As can be derived from its name, this refers to storing the files of your WordPress website on a server that is custom made to use only WordPress websites. Furthermore, each dedicated server is meant to host only the website files of a particular person or institution, which implies that there is no sharing of space with other websites. This is our specialty at https://servers.darwin.it. We build custom made dedicated WordPress servers, that are optimized to meet the specific needs of our clients. Our dedicated servers can either be rented from one of secured server farms in Europe and America. or can be bought to be used at the client’s premises.

Advantages of dedicated WordPress hosting:

1. High server speed due to low congestion of website requests
2. Automatic installation of WordPress upgrades
3. Automatic Website backup
4. State of the art server security

Who is a Webmaster ?

At DARWIN.IT, we define a webmaster as a person or company,

that is passion driven, with a vast experience in managing websites from the conception stage, through the design, realization, and post-realization stages, with the aim of meeting client satisfaction through the establishment of a stable and competitive online presence.
Summarily, webmasters have the technical skills to manage site contents and servers, as well as to code programs for the optimization of onsite user experience. This is exactly what DARWIN.IT represents in the online landscape;

we are the oldest WebAgency in Italy

Webmaster Experience

we love web design

As far as experience goes, there are very few companies that can stand toe to toe with our years of experience as a web agency. Established since 1995, we have over 23 years of experience as a 100% uptime web design and server company. Our accolades and distinctions include being the #n.1 fastest dedicated servers in Europe of all time.

Passion Driven Webmasters

dedicated server control panel

What says passion like 22 years of continuous not interruptive service to over a thousand satisfied clients? As a leading web agency in Europe (Italy) and America (New York), we offer services in all the major areas of all things web. Our range of services include: website design, website building/development, web administrator services, provision of dedicated servers (Linux, Windows and Mail server hosting), cloud servers hosting and server farm infrastructure. Our commitment as a web agency is evident in our diverse team, drawn from different areas of the globe, to ensure that we meet the exact needs of our increasingly diverse client base.

What do we do as webmasters?

Whether you had your website developed by us or by a third party, we provide the following services as webmasters to ensure that your website has a competitive edge in the industry:

Domain Name

5 mins ttl on darwin dns server

This is the first aspect that distinguishes a website that is bound for greatness from the others. Choosing the right domain name will ensure that users easily have access to your website, and that the site ranks well in all major search engines. At DARWIN.IT, we have the right team and tools, drawn from our wide experience to ensure that we chose the perfect domain name for your website. The domain names we chose are typically easy to retain and spell, and contain keywords for website optimization, taking in to consideration the latitude for growth and evolution.

Website Hosting / Server Maintenance / SysAdmins

darwin dedicated serversWeb Hosting refers to making a designed and developed website available to the rest of the world, once its given domain name is typed in to a browser’s URL search bar. As far as hosting goes, server uptime is of critical importance: servers are special computers on which websites are stored to ensure world wide access. Our dedicated teams on our 6 server farms in Europe and America are there to ensure that your website enjoy 100% uptime, making it available to the world at all times. We also provide constant site backup and archiving, so that no information is ever lost.
Take a look to our dedicated servers Website: https://servers.darwin.it/

Site Testing and Update (Troubleshooting)

Come nasce un sito web

The only thing better than having one person testing your site is having an entire team dedicated to website testing. Our established process of thorough website testing and website maintenance team, knowledgeable in all major programming languages – Java, PHP, HTML, JavaScript, C, C+. etc; are there to make certain that all bugs and coding issues within your site are discovered and attended to immediately, so that visitors to the site will have a pleasant experience, which also goes to increase their overall page dwell time, leading to a high user conversion rate.

Search Engine Optimization (SEO)

servizi di SEO

Search Engine Optimization is amongst the primary needs of website owners in the 21st century. The online landscape is literally littered with tones of websites offering competing services. The issue however is that there aren’t so many experts and web agencies in the field with the right tools to give your website a powerful nudge up the ranks of major search engines such as Google and Bing. With our understanding of Google analytics and the evolution of site ranking mechanisms, darwin.it as a webmaster has the right corporate optimization tools and protocols to give your website a high rank across all major search engines. This will allow you to reach a wider audience, thereby having a larger impact than competitors in the same field. Take a look about SEO services here

Customer Service

The development and growth of a website comes with a huge influx of mails and request from users. Managing these mails in a professional manner could often than not mean the difference growth and stagnation. Our webmaster offering includes a team of professional customer service experts with the skills to archive and reply to all customer requests in a marketing oriented fashion, thereby providing satisfaction to site users and increase conversion to the site owner in a mutually beneficial relationship which is growth inclined.

Web design: how to build a professional website

How do I build a professional website design ?

Designing and building a website capable of giving a coherent and professional image to the company that owns it is the first step towards ensuring that the company itself can communicate on the web, thereby achieving the business objectives it has set for itself.

When we talk about targets, we usually refer to the ability to attract qualified and satisfying web traffic to the individual pages that make up the website, and the ability to convert that traffic into potential new customers.

Building a website is Read more

How a website born

The website is knocking at the doors of companies.

The ambition to go online and make a difference is becoming a permanent fixation among small and medium-sized enterprises. Most of them are actually struggling to embark on this path to digitization. The first and most important step in expanding your activity’s network is the creation of a website design that acts as a showroom or as a sales platform for your clients.
Read more

Kendra 01 – WorkStation – Extreme Gaming Computer

After 20 years in building Servers, Game Servers, SuperServers, and Data Centers [https://servers.darwin.it/] we are now happy to announce our new WorkStations for Professionals or Extreme Video Gamers.

Kendra 01

is suitable for any Heavy Applications like 3D modeling, Rendering, Audio and Video Post productions and also for Extreme Video Gamers.

Read more

Records cover design

How can a great Record Cover Design build up your reputation?

greta records, internet of music, darwin.it records cover design.Music Industry is one of the most loved industries by the masses and no matter what a person is doing, he will listen to music of any sort. Music touches the lives of peopled and that is why there are new artists every day trying to launch their talent among the masses so that they can be famous for their passion for music. For this reason the cover design for your music album is very important and here is how it builds your reputation:

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New Workstation Kendra – from DARWIN Servers

We are happy to introduce our new WorkStation


Rent a powerful workstation in a monthly basis.

After 20 years in building servers, we now introduce Kendra; a powerful workstation that you can rent on monthly basis. Full Admin control via Internet.
We tested this machine and all components, also the OS for 4 months and we have No problems, No crash, Always Up and running 24h

Useful for rendering, post production, heavy applications.


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Perugia: art, culture and web design

Perugia, City of Art, among the most beautiful and important in Italy.

Powerful Etruscan center and then important medieval town, Perugia lovingly preserves precious traces of its bright historical periods. Today it is the administrative capital of the Umbria region, remarcable cultural and tourist destination and prestigious headquarters of the University of Studies for over 700 years. The historic Academy of Fine Arts, the Music Conservatory and the University for Foreigners, with students from all over the world, define its strong international vocation.

Bright and culturally and socially vibrant, Perugia is a city full of “secrets” to reveal: the suggestion is to explore it with curiosity to fully enjoy the excitement and the charm of discovery.

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Creative Agency | Server farms | Music distributions

Since 1995,

we are the third company in Italy, based in Perugia, to open working 100% exclusively on the Internet, while all they never imagined even what it was, many thought a species of new videogame.

We started with the Web Design, the only editor to provide video layout was the Txt Notepad…; we arrived to desing videogames on commission. And we continue still today: go to WebSiteDesign.it

not finding any provider quite fast and customizable to accommodate websites that we designed on the web, we have opened, three years after ( 1998 ), a division that builds server tailored for large and small companies, for all tastes, for any capacity of computing calculation, reaching up to the server farm.

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DARWIN Creative Agency