How do I build a professional website design ?
Designing and building a website capable of giving a coherent and professional image to the company that owns it is the first step towards ensuring that the company itself can communicate on the web, thereby achieving the business objectives it has set for itself.
When we talk about targets, we usually refer to the ability to attract qualified and satisfying web traffic to the individual pages that make up the website, and the ability to convert that traffic into potential new customers.
Building a website is a complex operation, and you certainly can’t improvise as a webmaster overnight. That is why it is recommended that you only address qualified professionals who are not only able to interpret the real needs of the company or individual professional who wants to promote themselves online, but who also know how to best develop the project.
Putting a high quality website online is something that requires research, method and hard work. In this article, we would like to give you some useful information on how to go about this. These are a series of guidelines that are the result of our twenty years of experience in the field.
6 tips for developing a professional website design
1. Begin with your goals
The biggest mistake you can make when building a website is to go online without understanding your digital marketing strategy. Before you act, think: what is the purpose of your online marketing? Before building a website, it is essential to ask yourself what goals you want to achieve through your online presence. Why do you want to be present on the web? What do you expect? Once you have clarified these fundamental aspects, you will be able to immediately understand the “how” to be present on the web.
2. Know your audience
Knowing your niche well, and the audience that composes it, is another important aspect to take into account. Researching your potential clients is useful because you’ll know exactly what to offer them and how. This will enable you build a website that is both functional and able to meet the demands of your niche.
3. Choose the right name
The name of a website is very important. There is really no one ideal name because the choice is dependent on so many factors. But some indication on how to decide on one can still be given.
In principle, it is advisable to choose an evocative name, which immediately brings to mind the topics of the online project and the niche in which it is placed. It’s even better if it’s a name that’s easy to remember and that contains a keyword linked to the project, as the latter creates an advantage with respect to positioning in Google’s SERPs.
4. Choose the right hosting plan
Every website needs to be physically hosted in a space, called a server. You will need to purchase the web space from a hosting service. We offer dedicated server solutions for companies only, find them all here.
5. Manage your site with a CMS
When building a website, you usually have two options to choose from. The first is to write your programming code, a very demanding job that you can tackle if only you are an experienced programmer with a perfect command of languages such as HTML, PHP, CSS and JavaScript. The second option is to download a CMS (content management system) to your web space. A CMS allows you to create a website in just a few clicks and manage it just as easily, thus bypassing the programming language.
There are several CMS, the most popular and well-used are WordPress, Joomla and Drupal.
6. Follow the norms for web user friendliness
One important thing to take into account is web usability, i.e. the surfing experience of the site’s users. Usability, the possibility for a site to be navigated with fluidity and simplicity by those who access it, is a very important factor as it determines the success of an online project. The user experience must be simple, pleasant, fast, intuitive and quick.
